LOOKBOOKS


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FALL / WINTER 2018

This lookbook was shot below Dundas Street West, as it passes over the Humber River. Dundas Street is a major historic arterial road in Canada. The road connects the city of Toronto with its western suburbs and several cities in southwestern Ontario. Originally intended as a military route to connect the shipping port of York (now Toronto) to the envisioned future capital of London (Ontario), the street today connects Toronto landmarks such as Yonge-Dundas Square and the city's principal Chinatown to rural villages and the regional centres of Hamilton and London. The first section of the street's current route was constructed by the militia during the War of 1812. At the time, the district along Dundas was not cleared. Dundas Street characteristically wobbles and veers through the city to avoid obstacles that were expensive to negotiate in the 18th century, such as Grenadier Pond in what is now High Park and the highest point of the Humber Valley (Bloor Street to the south requires a much higher bridge). GERHARD is proudly located at 2949 Dundas Street West.

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SPRING / SUMMER 2018

This lookbook was shot in and around the High Park Hillside Gardens and Colborne Lodge. High Park is a 161 hectare municipal park in Toronto, one third of which remains in a natural state, with a rare oak savannah ecology. In 1836, a Toronto architect purchased and developed the land that would eventually become High Park. He built "Colborne Lodge", featured in our lookbook, as a residence for his wife and himself, in a style that he felt best complemented its natural surroundings. Howard later sold his land and Colborne Lodge to the city of Toronto under the condition that the Howards could continue to live in their house for as long as they lived, that no alcohol would ever be served in the park and that the city would hold the park "for the free use, benefit and enjoyment of the Citizens of Toronto for ever and to be called and designated at all times thereafter High Park".

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FALL / WINTER 2017

This lookbook was shot on and around "The West Toronto Railpath". The Railpath is a multi-use trail in Toronto, built along an existing rail corridor, running from GERHARD's "Junction" neighbourhood in the west end toward downtown Toronto.